As her approval rate fell the public traded 'badass Hillary' memes for a recurring comparison about how uncool and out-of-touch the candidate supposedly is compared to Sanders. (Image: )īut in the fall of 2015 Clinton’s favorability ratings sunk to some of their lowest, down to 40.8 at times, as she battled an email scandal and faced a movement of support for Bernie Sanders drawing away some of her election base. Then the most well-known meme featuring her was 'Texts from Hillary,' which showed Clinton in dark sunglasses texting on her Blackberry in a military plane, the meme’s text reflecting how calm and collected she was, especially in comparison to fellow (often male) politicians.

Above all they offer an unusually accurate reflection of political standing and public appeal, given the medium.īack in 2012 Hillary Clinton was enjoying a 'remarkably high' and ' eye popping' approval rating of 69 percent as Secretary of State. They can force political figures to take stands and make rebuttals they can make a candidate’s run or mark its demise (just ask Jeb 'Please Clap' Bush). Memes can shift the national conversation they can raise funds and inspire poll questions. Since then one activist has been using the meme as a means of raising money for abortion, which caused one anti-abortion site to condemn the 'desperate leftist' using the meme to “fundraise abortions.” The Public Policy Poll conducted in late February indicated that 38 percent of voters questioned actually believed Cruz is 'maybe' the Zodiac killer. Cruz was born in 1970, two years after the Zodiac Killer allegedly murdered seven people, but pointing out this inconsistency only makes the meme funnier and doesn’t undo the real-life consequences it’s had online and off. Since then hundreds of users have joined in on the joke, tweeting support for an idea that is logistically impossible.

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